We Are Feel Good Inc.

They say that the best ideas are born out of necessity and when a group of six adventure seeking, outdoor lovers found themselves dreaming of a sunscreen that they could ‘feel good’ about – they decided to take matters into their own hands. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer, decided to stop dreaming, and start doing. After years of researching, developing, refining and testing, We Are Feel Good Inc. was finally launched.

Our products do not contain parabens, oxybenzone, octinoxate or PABAs.

We wanted a product that nourished and supported the skin without compromising sun protection capabilities, so we added skin-loving ingredients to sweeten the deal.

Our body sunscreens are enriched with Vitamin E and Aloe Vera, chosen for their antioxidant, hydration and nourishing properties.